Graphic created using Piktochart. By: Sienna Lee-Coughlin. Hello readers, my name is Sienna Lee-Coughlin and I would like to welcome you to my digital book report for MARK 9057 on Mitch Joel's Six Pixels of Separation (2009). I chose this book because as a fellow journalist, I appreciated his approach to social media from a storytelling point of view and his realization that the two skill-sets — journalism and digital marketing — can make for a great combination. The title is a play on the old saying that we're all connected by six degrees (we know someone who knows someone who knows someone...etc. You get the idea). With the advent of digital, there are no longer any degrees of separation; rather, we are all separated by mere pixels. It is this new reality, that everyone is connected, that is so powerful for a business owner. Joel explores this profound new climate in his Six Pixels, using case studies, personal anecdotes, and provides practical tips on the best ta...